To capture Kallos’ commitment to science and beauty, we crafted a brand identity around the concept of experts in beauty science and care. The logo was derived from a laurel leaf that symbolizes victory and excellence. The logo also  uses a signature gold color that represents the luxury  in the brand. 

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Every part of its branding—from the spa's design to its supporting brand materials—speaks to the unique combination of science and beauty. The materials have a clean, relaxing feel, designed to make clients feel at ease while they experience expert treatments. 

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The messaging is simple but powerful: it’s all about transforming them through evidence-based approaches in personalized aesthetic medicine. The brand shows that it’s more than just a spa—it’s a place where clients can trust they’ll receive expert care.

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The new identity successfully balances the science of skincare with a luxurious, personalized experience. It’s a brand that stands out in the crowded beauty space by offering clients both results and care.